Wales and the north-west of England were the worst-hit parts of the country, with almost half of some villages losing a pub, while Northern Ireland had the highest number of rural shop closures, a survey of 1,250 rural residents showed. Insurance firm NFU Mutual said more supermarkets were moving into rural areas, with one in five of those questioned saying a new store had opened in their area in the past 12 months. Confidence in local economies was low, the report added.