Leaders: Lights, camera, action and more tourism?
This is now a high-tech, multi-billion pound global industry with the power to put countries on the map as a tourism destination arguably more effectively than our dedicated agency, VisitScotland.
In recent years, Scotland has proved an increasingly attractive location for Hollywood blockbusters, from the James Bond movie Skyfall, which featured Glencoe as a dramatic backdrop, to World War Z, in which Brad Pitt fought hundreds of zombies in Glasgow. Scotland, with its rich diversity of spectacular scenery, is a highly attractive proposition for major film-makers. Colin Firth, Nicole Kidman, Scarlett Johansson, Halle Berry and Daniel Craig are among the stars who have visited Scotland to film major features in recent years, while Sunshine on Leith and Filth were two of the UK’s biggest box office hits last year.
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