Innis & Gunn raises glass to Thatchers agreement
Under the exclusive three-year tie-up, the Edinburgh-based company will assume all administrative, marketing and promotional support for the Somerset firm’s flagship brand through its Stateside subsidiary, Innis & Gunn USA.
Dougal Sharp, founder and chief executive of Innis & Gunn, said: “Thatchers Gold will be new to the US, where the cider category is showing explosive growth.
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Hide Ad“A new generation of American consumers is looking for ciders with heritage, quality and character, so this is a very exciting step and we are proud to be part of it.”
Established in New York in 2010 and headed by Dan Deluca, Innis & Gunn USA represents the firm’s beer portfolio in more than 20 states. This year it expects to sell three million bottles in the US – a growth rate of 32 per cent measured by volume.
Martin Thatcher, managing director and a fourth generation cider-maker, said: “The reputation of crafted English cider is rapidly spreading in the US.
“With Thatchers Gold sitting alongside Innis & Gunn’s range of craft beers, we are very optimistic for the future.”