Sainsbury's festive sales surge despite down-sized turkeys
Sainsbury’s is on track for a multi-million-pound profit boost as the major supermarket players continue to benefit from restrictions on “non-essential” retailing.
An unplanned profit upgrade was revealed as bosses at the Big Four grocer said sales in the three months to January 2 were up a solid 8.6 per cent on a like-for-like basis.
Over the key festive period – measured by Sainsbury’s as the nine weeks to the same date – sales were even higher, growing by 9.3 per cent year-on-year.
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