Interview: Lyndsay Menzies on internet marketing
Having started out in pursuit of a career in chemistry, Lyndsay Menzies has been getting to grips with the science of internet search and marketing for the best part of two decades.
In that time she has been involved in a trio of deals, culminating with a £332 million takeover three years ago, and is now busy writing a new chapter as chief executive of 8 Million Stories.
The digital marketing firm, which counts publisher Condé Nast and distiller William Grant & Sons among its clients, has about 20 staff across its head office in Edinburgh and an outpost in London, and sees Menzies reunited with the duo who helped her break into the internet industry in 1998.
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