Barfly: George Osborne's chance to splash out on office
Last week Lloyds Banking Group was clearly trying a new tack with a new PR firm, Band & Brown. It sent out a press release with the astounding revelation of a Lloyds' survey that showed people feel happier when it is sunny and grumpier when it isn't. It even had a helpful table indicating how various weather and other conditions placed on a "mood" scale. Sleet, apparently, makes us very, very grumpy.
It is hardly what one expects from a beleaguered bank, even if it has reduced the taxpayers' multi-billion pound bailout stake to a mere 40 per cent. There is, however, method in its seasonal affective disorder. Its insurance brand is now sponsor of Channel 4 weather and a Lloyds TSB Insurance Weather Photographer of the Year Competition. Shine on.
Sporty night for the girls
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